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Positivo Tecnologia S.A.
FormerlyPositivo Informática S.A. (1989–2017)
FoundedMay 1989; 31 years ago
FounderOriovisto Guimarães
Hélio Bruck Rotenberg (CEO)
RevenueR$ 1.35 billion (2019)
R$ 15.3 million (2019)
Number of employees
2,090 (2017)
ParentGrupo Positivo
Footnotes / references

Positivo Tecnologia (formerly known as Positivo Informática)[5] is a Brazilian technology company headquartered in Curitiba, Paraná. It is the Information Technology arm of the larger organization Grupo Positivo.[6] It is the largest computer manufacturer in Latin America and the tenth largest in the world.

CamerasPositivo Cameras

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In addition to computers, produces educational software, electronic games and set-top box for Brazilian digital television. The company also serves as an OEM/ODM/EMS.[7]

It is listed on the Novo Mercado of B3.


Brazil market share[edit]

  • 16.1% total PC sales (2009)
  • 24.7% official market sales (2009)
  • 29.9% retail market share[8]

Target market[edit]

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In 2004, Positivo began actively targeting the retail market.[9] Positivo was primarily focused on middle-class families who likely had never been able to purchase a home personal computer previously. Positivo creates lower-cost computers which are more accessible to the growing middle class in Brazil given their low cost: with financing, the cheapest of these PCs can be paid off for $30/month, making it possible to reach families making ~$270/month.[10] These computers are designed to serve both as a TV and a personal computer.

Now, Positivo makes a wider range of computers costing up to $2000 targeted toward higher-income customers.


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According to Grupo Positivo, Positivo Informática:[11]

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  • Manufactures microcomputers
  • Manufactures mobile phones, including smartphones.
  • Develops education software
  • Runs education portals (e.g., Portal Educacional, Portal Aprende Brasil, Portal Positivo and Portal Universitário)
  • Provides teacher training and educational and technical support for Grupo Positivo partner schools

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  1. ^'Positivo Tecnologia SA'. Financial Times. Retrieved 20 May 2018.
  2. ^'Positivo sai de lucro para prejuízo de R$ 1,3 milhão no 4º trimestre' (in Portuguese). Valor Econômico. 14 March 2018. Retrieved 20 May 2018.
  3. ^'History and Corporate Profile'. Investor Relations. Positivo Tecnologia. Retrieved 20 May 2018.[permanent dead link]
  4. ^Douglas Ciriaco (15 May 2018). 'Positivo se torna representante oficial da Anker no Brasil' (in Portuguese). TecMundo. Retrieved 20 May 2018.
  5. ^Jéssica Sant’Ana (10 April 2017). 'Positivo Informática muda de nome para dar ênfase à tecnologia' (in Portuguese). Gazeta do Povo. Retrieved 16 May 2018.
  6. ^See Grupo Positivo website
  7. ^http://www.eweek.com/c/a/Desktops-and-Notebooks/Intel-Classmate-PCs-Gain-New-Atom-Chips-Increased-Ruggedness-563338/
  8. ^Company History & Corporate Profile
  9. ^Reuter's, 'Brazil's Positivo bets on booming computer sales,' May 23, 2007 [1]
  10. ^CNET, 'In Brazil, PC Buyers Accentuate Positivo,' April 17, 2008
  11. ^See Grupo Positivo website
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